InTouch5™ Industry-wide Benefits
We believe InTouch5™ provides a fantastic mobile solution for the end-user, for the operator, for the handset manufacturer and for the social networks themselves – here’s why:
1. The end-user experience: aggregated social networks, seamless connection, filtering & control
With InTouch5™, I (the end user) can have all of my favorite social networks aggregated in to my mobile phone AddressBook.
Where normally I would see only a list of my friends and their phone numbers, with InTouch5™, I’m also going to see their status availability and whether any of them have posted anything new on any of the social networks we’re connected on.
If I want to be kept informed up-to-the-minute, I can set my phone to notify me the very moment anyone posts anything new. That means I can interact with my friends in real-time and I can choose to react either using the same communication medium as they have (reply to their twitter, comment on their Facebook post) or on any other medium (IM them, call them, text them). Every social network and every medium of communication is there at my finger tips – in one place.
On top of this I can keep various windows open: I can be chatting on IM with one friend, and commenting on the Facebook post of another. I can switch between these windows with the nudge of my thumb – and because their interface is consistent with the one I’m used to on PC, I don’t have any learning curve to adapt to.
If I don’t want to be notified, I can opt-out completely, or set my filter to only send me alerts from the selected group I want to get news about. So, instead of signing in to my various social network accounts and scrawling through all the bumf from people I was too polite to reject, or care to get news about only sometimes – my InTouch5™ Rich AddressBook will keep me notified of any news I do want to know about.
And because InTouch5™ keeps me ‘always connected’, I don’t waste time signing in and out nor surfing the various networks. I have a direct, open, easy connection to all of my friends, on my mobile, in my pocket.
I’ve finally regained control over my social network experience, and it comes with me everywhere I go.
Here’s an example of how it’s going to look….
2. Benefits for the network operator: loyal customers, new customers, official partnerships, versatile service & increased ARPU
First up, I (the network operator) can deliver the above experience to the people who use my network. Additionally, I’m going to attract many more customers to my network, because they want the same cool mobile social network aggregation as their friends have.
In addition, far less of the people that use my network are going to drop off and join other networks – they’ve saved their settings, their groups, their filtration parameters on the version of InTouch5™ they use with me. If they upgrade their handset with me they can keep this personalization – if they change to another operator, they can’t.
I can offer the people that use my service the most up-to-date social network experience. No matter what the latest ‘must-use’ social network trend is, I can deliver it. The InTouch5™ platform is open, so I can rapidly deploy new social networks apps and features. This makes it easy for me to satisfy my customers with the latest trends, and to differentiate the service I provide.
What’s more, Miyowa’s InTouch5™ makes partnering with the social networks far easier for me. With Facebook for example, I benefit from their official partnership with Miyowa and don’t need to get a service partnership with Facebook myself.
If there’s ever a problem with any of the social networks, it’s Miyowa who take care of it. They’ve optimized both data protection and network service protocols. Miyowa test InTouch5™ extensively on every handset I deploy it on. It makes my life a lot easier and the service I provide reassuringly safe and efficient.
Miyowa gives me constant access to CRM business intelligence data and summarizes this for me in to a monthly report. I can use this data to understand my customer’s behavior, optimize my service and build my revenue.
On top revenue generated by the increased use of my network (thanks to InTouch5™ being ‘always-on’ and highly interactive) InTouch5™ provides new business opportunities to generate more revenue. I can offer advertisers a platform to reach my users, with targeted ads that are relevant and useful to them, with peer-to-peer recommendation between them and coupon delivery.
InTouch5™ provides my network users with the most desirable, adaptable, convenient mobile social-life solution, offering me optimized monetization opportunities, increased ARPU and a decreased churn rate.
3. Benefits for the handset manufacturer: deep handset integration, universal compatibility & extensive pre-testing
InTouch5™ brings me the competitive edge. With Miyowa I can achieve InTouch5™ deep handset integration. It’s carrier friendly, carrier grade and deliverable across my entire range of handsets, in multiple languages, including those that read right to left.
Miyowa extensively test InTouch5™ on my handset for me – I know that it works seamlessly, and know that if ever there are problems, Miyowa will find and fix the bugs.
4. Benefits for Social Network Providers: continuous mobile access, stimulated usage & reactivated accounts
Miyowa’s InTouch5™ gives my members the social network access they’ve been yearning for on their mobiles, in a simple, easy, aggregated interface. InTouch5™ makes staying up-to-date and active with social communities easy. It stimulates usage by sending alerts and, because it cuts out the time-waste and hassle that’s been discouraging some social network members, Intouch5 helps reactivate dormant accounts. InTouch5™ gives my members back control of their mobile social life and in doing so brings them back to my service.
