Cool Stuff for All!
COOL STUFF FOR ALL! That’s my chant for the day.
Often when I talk to people geeks about our InTouch5™ product they reply “cool, can I get it on my iphone?”, but the answer, for the moment is “sorry, no”. And I’m really proud of that. Don’t get me wrong, I have an iphone, I think they’re really cool – but the truth is that they still a minority in the mobile handset market.
Most people, and certainly many of the people in the demographics that we’ve made our product for, aren’t too inclined to spend the amount of money that an iphone costs, on their mobile phone. Maybe they’re studying, rather than earning, or are in their 20s, and haven’t yet hit the big bucks at work. Maybe they’ve just started a family and are budgeting for a whole new person. Whatever the case, their financial priorities don’t necessarily include having the latest smartphone. None the less, they’re people who have lives bursting with exciting activity that they want to share, and loads of friends that they want to share it with.
Which is why I’m proud to say that InTouch5™’s first deployments are on affordable handsets. Not low-end handsets, but mid-range handsets. Cool handsets that can be bought with a pay-as-you go package or as part of an affordable tarif. We’re bringing InTouch5™ to handsets that have lots of smart functions – but that with InTouch5™ on board have considerably more.
Yes, we’re going to be deploying on Android in a couple of weeks, we’re already on Blackberry and yes, eventually we’ll be bringing InTouch5™ to the iphone. And, of course, we’re immensely proud of that too. But, first we’re taking care of a big chunk of the people that we had in mind when we first designed InTouch5™. People who are too busy being out there living cool adventures (and wishing they had a fast, easy and mobile way to share it with their social communities) to be able to stump up the mega bucks for an uber smartphone.
Geeks like me, gadget addicts and big spenders, will have to wait just a little while longer to get InTouch5™ on their handset. In the mean time we’re bringing the high value service to the mid-range phone.
So, there we go, that’s why today’s little chant celebrates: COOL STUFF FOR ALL!!!
