Intouch 5
What? No, I am definitely NOT checking Facebook
Apr 22nd
I posted something on Facebook this morning – alright, alright, so maybe it was this afternoon. Quick. As a flash. Like, wham, bam, copied it from Twitter, signed in, posted it. Signed out, good bye, adios. Will not be sacked for piddling around on my personal social networks at work. Phew.
But I want to see if anyone has commented anything…
I really, really do!
The thought keeps sneaking back on up at me. It’s like an annoying itch. An itch to sneak on, see if anyone has written anything…
…then sneak right off, of course. Wouldn’t hurt just once, right?
But then, it wouldn’t be once would it, Mairi? Nope, because, even if I did see that one of my friends had posted a little something – my little itch would still be there – wanting to know ‘has anyone posted anything else?’, ‘And, did anyone comment on that?’ Because somebody very well could, like, at any minute.
God, my addictions….itchy.
If only I had InTouch5™ Social Dashboard. (plug). I could sneak a peak at my mobile – without signing in….without having to leave the conspicuous FACEBOOK! page open in my browser – without having to let that unmistakable interface ping up on my screen every time I just need a wee… check.
Ahhh, if only. My perfectly innocent mobile could just buzz me, just a wee ‘ting ting’ or ‘zzz, zzz’ to notify me that someone had commented. It wouldn’t just scratch my itch but clear it altogether. I’d be doused in chamomile – oooh refreshing. I’d be soothed in the knowledge that ‘it’s O.K, you’re not going to miss a thing – you’re there, they’re all there and you’re going to know about it the very moment someone notices that rather funny little link’.
And relax.
NB: It should be noted, by anyone who I might work for, that this post was completely fabricated – the situation described is utterly false – a mere figment of my imagination, used, simply, to demonstrate the possible benefits of having InTouch5™ Social Dashboard on my mobile phone. I, for the record, do not even have a Facebook account.
Cool Stuff for All!
Apr 14th
COOL STUFF FOR ALL! That’s my chant for the day.
Often when I talk to people geeks about our InTouch5™ product they reply “cool, can I get it on my iphone?”, but the answer, for the moment is “sorry, no”. And I’m really proud of that. Don’t get me wrong, I have an iphone, I think they’re really cool – but the truth is that they still a minority in the mobile handset market.
Most people, and certainly many of the people in the demographics that we’ve made our product for, aren’t too inclined to spend the amount of money that an iphone costs, on their mobile phone. Maybe they’re studying, rather than earning, or are in their 20s, and haven’t yet hit the big bucks at work. Maybe they’ve just started a family and are budgeting for a whole new person. Whatever the case, their financial priorities don’t necessarily include having the latest smartphone. None the less, they’re people who have lives bursting with exciting activity that they want to share, and loads of friends that they want to share it with.
Which is why I’m proud to say that InTouch5™’s first deployments are on affordable handsets. Not low-end handsets, but mid-range handsets. Cool handsets that can be bought with a pay-as-you go package or as part of an affordable tarif. We’re bringing InTouch5™ to handsets that have lots of smart functions – but that with InTouch5™ on board have considerably more.
Yes, we’re going to be deploying on Android in a couple of weeks, we’re already on Blackberry and yes, eventually we’ll be bringing InTouch5™ to the iphone. And, of course, we’re immensely proud of that too. But, first we’re taking care of a big chunk of the people that we had in mind when we first designed InTouch5™. People who are too busy being out there living cool adventures (and wishing they had a fast, easy and mobile way to share it with their social communities) to be able to stump up the mega bucks for an uber smartphone.
Geeks like me, gadget addicts and big spenders, will have to wait just a little while longer to get InTouch5™ on their handset. In the mean time we’re bringing the high value service to the mid-range phone.
So, there we go, that’s why today’s little chant celebrates: COOL STUFF FOR ALL!!!
Miyowa @ Mobile World Congress 2010
Feb 3rd
I just posted this on our Miyowa @ Mobile World Congress page, but I wanted to share it here on the home page too. It’s a bit long, so if you’re strapped for time, just read the highlighted bits – you should get the picture! Looking forward to seeing everybody there!
You’ve heard about InTouch5™, now we want to show it to you
Miyowa are bringing InTouch5 to Mobile World Congress 2010 (Hall 2, Stand J49) – and here’s why you should come take a look…
Because our product is all about bringing your social network communities together in one place, we thought we’d make our Miyowa stand a hub of social interaction and networking. So…we’re bringing barrels and barrels of beer and 3 incredibly good looking models to serve it to you.
Drop by, have a beer, network and try out Miyowa’s InTouch5™. You can experience InTouch5™ Social Dashboard on Nokia 5800 and InTouch5™ Rich AddressBook on Android. We’re incredibly proud of the innovative service that our team have created and we’re really looking forward to demonstrating it for the first time at MWC.
We believe InTouch5™ provides a fantastic mobile solution for the end-user, for the operator, for the handset manufacturer and for the social networks themselves – here’s why:
1. The end-user experience: aggregated social networks, seamless connection, filtering & control
With InTouch5™, I (the end user) can have all of my favorite social networks aggregated in to my mobile phone AddressBook.
Where normally I would see only a list of my friends and their phone numbers, with InTouch5™, I’m also going to see their status availability and whether any of them have posted anything new on any of the social networks we’re connected on.
If I want to be kept informed up-to-the-minute, I can set my phone to notify me the very moment anyone posts anything new. That means I can interact with my friends in real-time and I can choose to react either using the same communication medium as they have (reply to their twitter, comment on their Facebook post) or on any other medium (IM them, call them, text them). Every social network and every medium of communication is there at my finger tips – in one place.
On top of this I can keep various windows open: I can be chatting on IM with one friend, and commenting on the Facebook post of another. I can switch between these windows with the nudge of my thumb – and because their interface is consistent with the one I’m used to on PC, I don’t have any learning curve to adapt to.
If I don’t want to be notified, I can opt-out completely, or set my filter to only send me alerts from the selected group I want to get news about. So, instead of signing in to my various social network accounts and scrawling through all the bumf from people I was too polite to reject, or care to get news about only sometimes – my InTouch5™ Rich AddressBook will keep me notified of any news I do want to know about.
And because InTouch5™ keeps me ‘always connected’, I don’t waste time signing in and out nor surfing the various networks. I have a direct, open, easy connection to all of my friends, on my mobile, in my pocket.
I’ve finally regained control over my social network experience, and it comes with me everywhere I go.
Here’s an example of how it’s going to look….
2. Benefits for the network operator: loyal customers, new customers, official partnerships, versatile service & increased ARPU
First up, I (the network operator) can deliver the above experience to the people who use my network. Additionally, I’m going to attract many more customers to my network, because they want the same cool mobile social network aggregation as their friends have.
In addition, far less of the people that use my network are going to drop off and join other networks – they’ve saved their settings, their groups, their filtration parameters on the version of InTouch5™ they use with me. If they upgrade their handset with me they can keep this personalization – if they change to another operator, they can’t.
I can offer the people that use my service the most up-to-date social network experience. No matter what the latest ‘must-use’ social network trend is, I can deliver it. The InTouch5™ platform is open, so I can rapidly deploy new social networks apps and features. This makes it easy for me to satisfy my customers with the latest trends, and to differentiate the service I provide.
What’s more, Miyowa’s InTouch5™ makes partnering with the social networks far easier for me. With Facebook for example, I benefit from their official partnership with Miyowa and don’t need to get a service partnership with Facebook myself.
If there’s ever a problem with any of the social networks, it’s Miyowa who take care of it. They’ve optimized both data protection and network service protocols. Miyowa test InTouch5™ extensively on every handset I deploy it on. It makes my life a lot easier and the service I provide reassuringly safe and efficient.
Miyowa gives me constant access to CRM business intelligence data and summarizes this for me in to a monthly report. I can use this data to understand my customer’s behavior, optimize my service and build my revenue.
On top revenue generated by the increased use of my network (thanks to InTouch5™ being ‘always-on’ and highly interactive) InTouch5™ provides new business opportunities to generate more revenue. I can offer advertisers a platform to reach my users, with targeted ads that are relevant and useful to them, with peer-to-peer recommendation between them and coupon delivery.
InTouch5™ provides my network users with the most desirable, adaptable, convenient mobile social-life solution, offering me optimized monetization opportunities, increased ARPU and a decreased churn rate.
3. Benefits for the handset manufacturer: deep handset integration, universal compatibility & extensive pre-testing
InTouch5™ brings me the competitive edge. With Miyowa I can achieve InTouch5™ deep handset integration. It’s carrier friendly, carrier grade and deliverable across my entire range of handsets, in multiple languages, including those that read right to left.
Miyowa extensively test InTouch5™ on my handset for me – I know that it works seamlessly, and know that if ever there are problems, Miyowa will find and fix the bugs.
4. Benefits for Social Network Providers: continuous mobile access, stimulated usage & reactivated accounts
Miyowa’s InTouch5™ gives my members the social network access they’ve been yearning for on their mobiles, in a simple, easy, aggregated interface. InTouch5™ makes staying up-to-date and active with social communities easy. It stimulates usage by sending alerts and, because it cuts out the time-waste and hassle that’s been discouraging some social network members, Intouch5 helps reactivate dormant accounts. InTouch5™ gives my members back control of their mobile social life and in doing so brings them back to my service.
The Miyowa team are @ Hall 2 – Stand J49, we look forward to seeing you there!
Recent Comments